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Email Marketing
Email Marketing Explained
Welcome and Meet Lesley (6:22)
Email Marketing Then (3:26)
Email Marketing Now (5:35)
The Importance of Email Marketing
Interview with Laura Smith ( I Heart Planners) (21:14)
Interview with Megan Deusterhaus (The Homes I Have Made) (45:33)
Interview with Abby Lawson (Just a Girl and Her Blog) (28:59)
The Perfect Opt-in Freebie
Email Marketing: The Subscriber Flow (27:41)
How to Figure Out Your Categories (12:28)
What Is A Freebie, Lead Magnet or Opt-in Incentive? (10:50)
Freebie Ideas Guaranteed to Convert (23:51)
Planning Out Your Freebie (13:18)
Tools to Create Freebies (20:27)
Email Marketing Services
Exploring and Setting Up Mad Mimi (21:53)
Creating and Connecting Lists in Mad Mimi (33:55)
Exploring and Setting Up Convertkit (16:10)
Creating Broadcasts, Rss Emails, & Sequences in Convertkit (17:46)
Advanced Convertkit Features (8:11)
Promoting and Nurturing your List
Promoting Your List: Branded Form Options (14:35)
Promoting and Marketing Your List: What's Now? (4:15)
Easy Access to All Email Marketing Printables
All email marketing printables located here
Creating Broadcasts, Rss Emails, & Sequences in Convertkit
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